„Hans“
The average German traveller abroad*
- stays for 13,5 days
- spends 1.205.55 US$ (950 Euros) per trip
- books 1,3 holiday trips per year
- is likely to be part of a young couple without children or to be part of a household with adults aged 40 to 64 years
- is in his 50s and a little more likely to be male than female
- has a net household income of at least 3.800 US$ (2.870 €) per month
- saves at least 10 % of his disposable income
- spends about 5 % of his disposable income on travel
- receives 25 – 30 days annual leave, plus up to 10 public holidays a year
- works 37 hours a week
- stays at hotels
- prefers vacation by the sea/beach
- considers his top holiday activities relaxation, sightseeing, culture, shopping and adventure
*all data based on recent available figures in 2009, obtained from the German Federal Statistical Office and various market studies and surveys, individual sources will be named upon request